Business Insurance

Stuff we did: OLV + Digital + Social + Strategy

When we broke away from our previous employers, explored our entrepreneurial roots, and went out on our own to start Church+State, we did it for one reason and one reason only: To explore more robust options for business insurance.

It’s the entrepreneurial dream, isn’t it?

Unless you’re starting an actual insurance company, the last thing on your mind if you’re a business owner is business insurance.

So, when TruShield asked us to help ensure that Canadian businesses have easy access to appropriate insurance protection,
we knew exactly what to do. We pulled back the curtain to show how entrepreneurs really feel about discussing
business insurance: Terrified.

In the end, we created an honest and refreshing approach to insurance advertising, a joke that everyone was in on,
and most importantly, protected more businesses.

Terms And Conditions

1

incredibly aware client

4

easy steps

1

backdrop ruined

7

weeks we found confetti in
our office after the shoot