OUR PEOPLE

Heart + Soul

Work that blurs the line the between advertising and content can only be done by people who blur the line between passion and profit. With an independent spirit that sees opportunity beyond their title, our team isn’t bound by the limits of job descriptions or the politics of hierarchy. We solve problems, we add value, we make our clients stars, and we have a hell of a lot of fun along the way.

These are our fearless leaders.

Work that blurs the line the between advertising and content can only be done by people who blur the line between passion and profit. With an independent spirit that sees opportunity beyond their title, our team isn’t bound by the limits of job descriptions or the politics of hierarchy. We solve problems, we add value, we make our clients stars, and we have a hell of a lot of fun along the way.

These are our fearless leaders.

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Robin Whalen | President & CEO  

Robin Whalen | President & CEO  

Robin Whalen | President & CEO  

Robin Whalen | President & CEO  

Every ad or piece of content should deliver a response. Enter Robin Whalen. Digital and direct marketing have been her professional passion for over 20 years. She has held a variety of senior management roles at some of the world’s largest advertising networks and has worked closely with the Canadian Marketing Association for the past 22 years.

She has chaired the CMA’s Digital and Direct Marketing Councils, sat on its Board of Directors and currently teaches its Content Marketing and Digital Marketing Strategy courses. With a keen eye for brilliance, Robin is a Senior Judge for the Annual CMA Awards Show and a contributor to their monthly blog.

Every ad or piece of content should deliver a response. Enter Robin Whalen. Digital and direct marketing have been her professional passion for over 20 years. She has held a variety of senior management roles at some of the world’s largest advertising networks and has worked closely with the Canadian Marketing Association for the past 15 years.

She chaired the CMA’s Digital Marketing Council, sat on its Board of Directors and currently teaches its Content Marketing and Digital Marketing courses. With a keen eye for brilliance, Robin has been a Senior Judge for the Annual CMA Awards Show and is a member of the Awards Strategic-Advisory Committee.

Every ad or piece of content should deliver a response. Enter Robin Whalen. Digital and direct marketing have been her professional passion for over 20 years. She has held a variety of senior management roles at some of the world’s largest advertising networks and has worked closely with the Canadian Marketing Association for the past 15 years.

She chaired the CMA’s Digital Marketing Council, sat on its Board of Directors and currently teaches its Content Marketing and Digital Marketing courses. With a keen eye for brilliance, Robin has been a Senior Judge for the Annual CMA Awards Show and is a member of the Awards Strategic-Advisory Committee.

Every ad or piece of content should deliver a response. Enter Robin Whalen. Digital and direct marketing have been her professional passion for over 20 years. She has held a variety of senior management roles at some of the world’s largest advertising networks and has worked closely with the Canadian Marketing Association for the past 15 years.

She chaired the CMA’s Digital Marketing Council, sat on its Board of Directors and currently teaches its Content Marketing and Digital Marketing courses. With a keen eye for brilliance, Robin has been a Senior Judge for the Annual CMA Awards Show and is a member of the Awards Strategic-Advisory Committee.

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Daniel Langer-Hack Chief Strategy Officer 

Daniel Langer-Hack Chief Strategy Officer 

Daniel Langer-Hack Chief Strategy Officer 

Daniel Langer-Hack
Chief Strategy Officer 

What’s the point of communications if they’re not on-point? Enter Daniel Langer-Hack. Daniel keeps an eye on the big picture, tracks trends and their implications, helps clients unearth brand-building insights, and gets to the heart of Brand Beliefs that inform smart and compelling work.

A graduate from the Schulich School of Business, he helps bridge creative problem-solving with underlying business imperatives. He honed his skills during the harsh years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms and better understand human behaviour. 
Daniel’s work has been recognized for its effectiveness by The CASSIES, Cannes, Applied Arts and Strategy Magazine. More importantly, it has driven real business results for blue-chip brands like TELUS, Burger King, Cadbury, Coca Cola, Kraft, Bell, and Unilever.

What’s the point of communications if they’re not on-point? Enter Daniel Langer-Hack. Daniel keeps an eye on the big picture, tracks trends and their implications, helps clients unearth brand-building insights, and gets to the heart of Brand Beliefs that inform smart and compelling work.

A graduate from the Schulich School of Business, he helps bridge creative problem-solving with underlying business imperatives. He honed his skills during the harsh years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms and better understand human behaviour. 
Daniel’s work has been recognized for its effectiveness by The CASSIES, Cannes, Applied Arts and Strategy Magazine. More importantly, it has driven real business results for blue-chip brands like TELUS, Burger King, Cadbury, Coca Cola, Kraft, Bell, and Unilever.

What’s the point of communications if they’re not on-point? Enter Daniel Langer-Hack. Daniel keeps an eye on the big picture, tracks trends and their implications, helps clients unearth brand-building insights, and gets to the heart of Brand Beliefs that inform smart and compelling work.

A graduate from the Schulich School of Business, he helps bridge creative problem-solving with underlying business imperatives. He honed his skills during the harsh years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms and better understand human behaviour. 
Daniel’s work has been recognized for its effectiveness by The CASSIES, Cannes, Applied Arts and Strategy Magazine. More importantly, it has driven real business results for blue-chip brands like TELUS, Burger King, Cadbury, Coca Cola, Kraft, Bell, and Unilever.

What’s the point of communications if they’re not on-point? Enter Daniel Langer-Hack. Daniel keeps an eye on the big picture, tracks trends and their implications, helps clients unearth brand-building insights, and gets to the heart of Brand Beliefs that inform smart and compelling work.

A graduate from the Schulich School of Business, he helps bridge creative problem-solving with underlying business imperatives. He honed his skills during the harsh years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms and better understand human behaviour. 

Daniel’s work has been recognized for its effectiveness by The CASSIES, Cannes, Applied Arts and Strategy Magazine. More importantly, it has driven real business results for blue-chip brands like TELUS, Burger King, Cadbury, Coca Cola, Kraft, Bell, and Unilever.

What’s the point of communications if they’re not on-point? Enter Daniel Langer-Hack. Daniel keeps an eye on the big picture, tracks trends and their implications, helps clients unearth brand-building insights, and gets to the heart of Brand Beliefs that inform smart and compelling work.

A graduate from the Schulich School of Business, he helps bridge creative problem-solving with underlying business imperatives. He honed his skills during the harsh years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms and better understand human behaviour.

Daniel’s work has been recognized for its effectiveness by The CASSIES, Cannes, Applied Arts and Strategy Magazine. More importantly, it has driven real business results for blue-chip brands like TELUS, Burger King, Cadbury, Coca Cola, Kraft, Bell, and Unilever.

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Ron Tite | Founder 

Ron Tite | Founder 

Ron Tite | Founder

A best-selling author, speaker, and entrepreneur, Ron Tite has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others.

He’s host and executive producer of the hit podcast, “The Coup”, and publisher of This is That Travel Guide to Canada –
a best-selling and award-winning satirical book. He has also written for television. Penned a children’s book. Wrote, produced and performed a hit play. Created a branded art gallery. And was executive producer & host of the award-winning comedy show, Monkey Toast.

Ron’s first book, Everyone’s An Artist – Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October of 2019. 

A best-selling author, speaker, and entrepreneur, Ron Tite has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others.

He’s host and executive producer of the hit podcast, “The Coup”, and publisher of This is That Travel Guide to Canada –
a best-selling and award-winning satirical book. He has also written for television. Penned a children’s book. Wrote, produced and performed a hit play. Created a branded art gallery. And was executive producer & host of the award-winning comedy show, Monkey Toast.

Ron’s first book, Everyone’s An Artist – Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October of 2019. 

A best-selling author, speaker, and entrepreneur, Ron Tite has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others.

He’s host and executive producer of the hit podcast, “The Coup”, and publisher of This is That Travel Guide to Canada –
a best-selling and award-winning satirical book. He has also written for television. Penned a children’s book. Wrote, produced and performed a hit play. Created a branded art gallery. And was executive producer & host of the award-winning comedy show, Monkey Toast.

Ron’s first book, Everyone’s An Artist – Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October of 2019. 

A best-selling author, speaker, and entrepreneur, Ron Tite has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others.

He’s host and executive producer of the hit podcast, “The Coup”, and publisher of This is That Travel Guide to Canada – a best-selling and award-winning satirical book. He has also written for television. Penned a children’s book. Wrote, produced and performed a hit play. Created a branded art gallery. And was executive producer & host of the award-winning comedy show, Monkey Toast.

Ron’s first book, Everyone’s An Artist – Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October of 2019. 

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