MICROSOFT

Surface Pro 4

#DoGreatThings mini-doc series

Stuff we did: Film + Social + Influencer Outreach

Microsoft wanted to get creatives to scrap their Macs for the new Surface Pro 4. To do it, we collaborated with some of the world’s most influential creators to tell their Surface stories and showed others that Surface is THE device to help them do great things. Our films were distributed through Microsoft's digital platforms and the creators’ social channels. The content cherry on top? Francis Manapul’s video was showcased in Microsoft’s worldwide Surface product announcement – literally making an impact on a global stage.

#DoGreatThings mini-doc series

Stuff we did: Film + Social + Influencer Outreach


Microsoft wanted to get creatives to scrap their Macs for the new Surface Pro 4.

To do it, we collaborated with some of the world’s most influential creators to tell their Surface stories and showed others that Surface is THE device to help them do great things. Our films were distributed through Microsoft's digital platforms and the creators’ social channels. The content cherry on top? Francis Manapul’s video was showcased in Microsoft’s worldwide Surface product announcement – literally making an impact on a global stage.

#DoGreatThings mini-doc series

Stuff we did: Film · Social · Influencer Outreach

Microsoft wanted to get creatives to scrap their Macs for the new Surface Pro 4.

To do it, we collaborated with some of the world’s most influential creators to tell their Surface stories and showed others that Surface is THE device to help them do great things. Our films were distributed through Microsoft's digital platforms and the creators’ social channels. The content cherry on top? Francis Manapul’s video was showcased in Microsoft’s worldwide Surface product announcement – literally making an impact on a global stage.

the influencers

surface-influencer-hatecopy

HATECOPY
Desi Pop Artist

surface-influencer-francis

FRANCIS MANAPUL
Comic Book Artist & Writer

surface-influencer-grace

GRACE LEE
Lead Makeup Artist, Maybelline

surface-influencer-branko

BRANKO BISTROVIC
Concept Artist, Ubisoft

Results with the number 4 in them

Results With the Number 4 in Them

4

starstruck
Art Directors

42M

earned social
impressions

400%

over our impressions
objective