“Surface in six”

Stuff we did: Film + Social + Digital

When you’ve got a sick product like the Microsoft Surface, you want to show it off. But what happens when you have less than 60 seconds to do that?

Fast-talking wasn’t an option. Plus, we didn’t want to forget anything, like the sleek colours, super powerful processor or killer battery. So, we decided to break it all down, set our timers and embrace the idea of bite-sized content.    

The result? Eight 6-second videos (all timed to a catchy beat, we might add) each focusing on one feature, but together telling a complete story. At the end of the day, sometimes less really can be more. 

14

hours of listening to
Drake during the shoot

8

Surface Books we
wanted to take home