The Million Reasons Run

Stuff we did: Branding + Social + Digital + Apparel

How do you bring thousands of Canadians together to raise funds for an important cause when travel is restricted, gatherings
are frowned upon, and you can’t even shake hands? There are a million things we could have done and a million reasons why it
was important. Naturally, we created a virtual peer-to-peer running event, The Million Reasons Run. And now that we see just
how successful it was, we’re glad we did.

Lead by SickKids Foundation and in association with all the children’s hospital foundations across the country, we created,
branded, and along with our partners at The Aber Group, launched The Million Reasons Run. It called on Canadians to lace up,
hit the pavement, and break a sweat to raise funds for critical children’s health research.

Although we knew we could count on Canadians to participate, the turnout gave our expectations a run for their money.
A huge success. Millions raised. And everyone got to run where they wanted and when they wanted.

7,996

runners across Canada

300,745

kilometers run in the name
of life-saving research

1

incredible cause

43.3

million impressions