Manulife + CAA 

For Whatever's Next

For Whatever's Next

Stuff we did: Film + Social + Digital

Be honest. When was the last time you saw an ad for insurance that really hit home? Have you ever been moved by all that fine print? Yawn.  

That’s why when it came to working with Manulife and CAA (who’ve covered Canadians with health, dental, and life insurance for 20 years), we knew we needed to do things differently.

So, we went with “purposeful jank.” Think deliberate shaky cam, vertically shot videos, black side bars, and a cliffhanger to keep viewers engaged.

The Fine Print

The Fine Print

2.8M

views across
Canada

0

injuries on set
during filming

77

times "janky" was
heard on set