Stuff we did: Strategy + Branding + Design
The legalization of cannabis presented unique challenges and wonderful opportunities to those in marketing. Branding something with unlimited demand, no sales data, zero confirmed consumer behaviours, and ever-changing legislation can be tricky.
Hill Street wanted a refreshed visual identity that aligned with their refreshed approach to product and portfolio.
We helped take them from a non-alcoholic drink company to “Hill Street Bev Co,” a brand that celebrated choice with
non-alcoholic, alcoholic, and cannabis-infused beverage options.
We embraced the multifaceted nature of this brewery / winery / dispensary through the slash itself. An uphill battle done with downhill speed and efficiency for a contemporary and flexible brand that could adapt as the market did.
the number of times
slash was said in meetings
killer brand book
cannabis bills passed to
make this project possible