Rebrand

Stuff we did: Strategy + Branding + Design

The legalization of cannabis presented unique challenges and wonderful opportunities to those in marketing. Branding something with unlimited demand, no sales data, zero confirmed consumer behaviours, and ever-changing legislation can be tricky.
Cue Church+State.

Hill Street wanted a refreshed visual identity that aligned with their refreshed approach to product and portfolio.
We helped take them from a non-alcoholic drink company to “Hill Street Bev Co,” a brand that celebrated choice with
non-alcoholic, alcoholic, and cannabis-infused beverage options.

We embraced the multifaceted nature of this brewery / winery / dispensary through the slash itself. An uphill battle done with downhill speed and efficiency for a contemporary and flexible brand that could adapt as the market did.

The Last Sip

1,497

the number of times
slash was said in meetings

0

customers alienated

1

killer brand book

1

cannabis bills passed to
make this project possible