Centennial college

Learn Your New Way

Centennial college

Learn Your New Way

Learn Your New Way

Stuff we did: Social + Digital + Broadcast

A global pandemic was declared, the world shut down, and every person in Canada - including every post-secondary student -
was thrown into a period of chaos where completely new behaviours had to be explored, learned, and implemented.

Because of this, most saw COVID as a challenge. We saw it as an opportunity. We worked with Centennial College
to create a rallying cry that would encourage Canadians and the Centennial community to embrace the learning
opportunity that was before them.

What if COVID was the test that everyone was preparing for? What if one of the greatest lessons the pandemic could teach us could be delivered through an actual lesson from Centennial? Class is in session, kids. Sit in the front row. And pay attention.


Final Grades

What it Adds Up To


total impressions


epic rally cry


YouTube views
and counting


seconds of inspiration