LExus

Driven to Discover

Driven to discover

Stuff we did: Film

Us + a big brand (Lexus) + a traditional media agency (Dentsu Aegis) + a television production company (Cream) + a content publisher (The Globe and Mail) A mind-blowing web series that took the audience on an epic ride (pun intended).

This ten-part video series joined adventurer Les Stroud on some of North America’s most exhilarating drives, along with a group of carefully curated guests including world renowned surfers, chefs, and scientists. 

We didn’t just inspire our viewers, but we showed them first-hand how Lexus’ passion, preparation, and attention to detail allows them to create cool cars.

Driven to discover

Stuff we did: Film

Us + a big brand (Lexus) + a traditional media agency (Dentsu Aegis) + a television production company (Cream) + a content publisher (The Globe and Mail) A mind-blowing web series that took the audience on an epic ride (pun intended).

This ten-part video series joined adventurer Les Stroud on some of North America’s most exhilarating drives, along with a group of carefully curated guests including world renowned surfers, chefs, and scientists. 

We didn’t just inspire our viewers, but we showed them first-hand how Lexus’ passion, preparation, and attention to detail allows them to create cool cars.

A Recap of our Journey

A Recap of Our Journey

10

epic drives with
mind-blowing views

41

Lexus engines
revved

2

countries
discovered