Scouts Canada
Explorers Needed
Scouts Canada
Explorers Needed
EXPLORERS NEEDED
Stuff we did: Direct Mail + Social + OOH + Digital
The past couple of years have been hard on everyone, especially our kids. They’ve been cooped up, Zoomed out, and stuck having playdates through plate glass windows. So, when Scouts Canada came to us looking to get more kids out into the great outdoors, we knew what we had to do.
It was time to let kids get back to being kids, to scrape their knees, climb trees, and maybe even get into a bit of good old-fashioned trouble. We wanted to let children and parents alike know that in the wake of all the madness, we still needed to nurture the spirit of adventure. We needed explorers.
Our best chance to ignite the campfire in their bellies was to put out a series of educational want ads to let these little Darwins know that we needed them. We also sent them a pair of fold-up binoculars to help them get a closer look at the outside world that was patiently waiting for them. The kicker? They actually worked.
EXPLORERS NEEDED
Stuff we did: Direct Mail + Social + OOH + Digital
The past couple of years have been hard on everyone, especially our kids. They’ve been cooped up, Zoomed out, and stuck having playdates through plate glass windows. So, when Scouts Canada came to us looking to get more kids out into the great outdoors, we knew what we had to do.
It was time to let kids get back to being kids, to scrape their knees, climb trees, and maybe even get into a bit of good old-fashioned trouble. We wanted to let children and parents alike know that in the wake of all the madness, we still needed to nurture the spirit of adventure. We needed explorers.
Our best chance to ignite the campfire in their bellies was to put out a series of educational want ads to let these little Darwins know that we needed them. We also sent them a pair of fold-up binoculars to help them get a closer look at the outside world that was patiently waiting for them. The kicker? They actually worked.
S'more
263
birdhouse blinds drawn
thanks to our DM
8
recycled rockets
safely landed
∞
adventures
to be had
