CBC

Workin' Moms

Stuff we did: Content + Influencer Outreach

Sure their capes may be invisible. But, everyone knows that moms are planet earth’s real-life superheroes.

That’s why when CBC asked us to drive TV viewership of the hit show Workin’ Moms, we collaborated with actual influential moms to create custom (and legit) content under the #MomFTW initiative. That’s right. We drove interest in Workin’ Moms by joining forces with workin’ moms. Mic. Drop.

1

world premiere at the
TIFF Bell Lightbox

1.2M

people tuned in
to watch the first episode

8

superhero mom
influencers