Stuff we did: Content + Influencer Outreach
Sure their capes may be invisible. But, everyone knows that moms are planet earth’s real-life superheroes.
That’s why when CBC asked us to drive TV viewership of the hit show Workin’ Moms, we collaborated with actual influential moms to create custom (and legit) content under the #MomFTW initiative. That’s right. We drove interest in Workin’ Moms by joining forces with workin’ moms. Mic. Drop.