CBC Radio

This is That: Travel Guide to Canada

Travel Guide to Canada

Stuff we did: Print & Publishing + Social

What happens when you get rid of the barriers of a typical ad agency and all the middlemen of the publishing industry? You become a book publisher. Boom.

Written by the team behind CBC Radio’s hit show, This is That and distributed to retail by Raincoast Books, we published This is That: Travel Guide to Canada. The book takes readers on a hilarious journey from coast to coast to coast to coast to coast. 

The book became an award-winning, national bestseller that Canadians and even icons like Rick Mercer, Dave Thomas (but not that Dave Thomas), Steve Patterson, and Kevin Nealon fully endorsed.

(And you can buy one here.)

Travel Guide to Canada

Stuff we did: Print & Publishing + Social

What happens when you get rid of the barriers of a typical ad agency and all the middlemen of the publishing industry? You become a book publisher. Boom.

Written by the team behind CBC Radio’s hit show, This is That and distributed to retail by Raincoast Books, we published This is That: Travel Guide to Canada. The book takes readers on a hilarious journey from coast to coast to coast to coast to coast. 

The book became an award-winning, national bestseller that Canadians and even icons like Rick Mercer, Dave Thomas (but not that Dave Thomas), Steve Patterson, and Kevin Nealon fully endorsed.

(And you can buy one here.)

Travel Guide to Canada

Stuff we did: Print & Publishing + Social

What happens when you get rid of the barriers of a typical ad agency and all the middlemen of the publishing industry? You become a book publisher. Boom.

Written by the team behind CBC Radio’s hit show, This is That and distributed to retail by Raincoast Books, we published This is That: Travel Guide to Canada. The book takes readers on a hilarious journey from coast to coast to coast to coast to coast. 

The book became an award-winning, national bestseller that Canadians and even icons like Rick Mercer, Dave Thomas (but not that Dave Thomas), Steve Patterson, and Kevin Nealon fully endorsed.

(And you can buy one here.)

Travel Guide to Canada

Stuff we did: Print & Publishing + Social

What happens when you get rid of the barriers of a typical ad agency and all the middlemen of the publishing industry? You become a book publisher. Boom.

Written by the team behind CBC Radio’s hit show, This is That and distributed to retail by Raincoast Books, we published This is That: Travel Guide to Canada. The book takes readers on a hilarious journey from coast to coast to coast to coast to coast. 

The book became an award-winning, national bestseller that Canadians and even icons like Rick Mercer, Dave Thomas (but not that Dave Thomas), Steve Patterson, and Kevin Nealon fully endorsed.

(And you can buy one here.)

thisisthat-book
thisisthat-work

Check Out the Mileage

Check Out the Mileage

12

weeks as a #1
national bestseller

8,200+

books sold
and counting

22M+

people reached on traditional
and social channels

22M+

people reached on traditional
and social channels